How to Choose the Best Matcha

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Not all matcha is created equal—there is a wide range in both quality and price.

If you want to enjoy the true health benefits and rich flavor of matcha, it’s essential to choose a high-quality product. The quality of matcha affects not only its taste and aroma but also its nutritional value.

In this guide, we’ll walk you through the key points to help you find the right matcha for your needs.

3 Key Points to Choosing Good Matcha

Matcha is a fine powder made by grinding tencha—shade-grown green tea leaves—using a traditional stone mill. The differences in the region where it is grown and how it is processed have a major impact on its quality and price.

If you’re looking to fully appreciate the refined taste of matcha, premium-grade matcha is ideal.　However, if your purpose is more health-focused or you’re using it for baking or sweets, it’s not always necessary to buy the most expensive option.

Here are three key points to help you choose quality matcha:

1. Color

Fresh, high-quality matcha has a vibrant, deep green hue. If the powder appears yellowish-green or brownish, it may have oxidized or simply be of lower quality. Color is a reliable visual clue when judging matcha.

2. Aroma

Good matcha should have a fresh, grassy aroma with a hint of natural sweetness when you open the package. Weak or overly powdery, bitter smells may indicate that the flavor is diminished or that the tea is stale.

3. Origin

The growing region plays a crucial role in determining the flavor and aroma of matcha. Japan has several well-known production regions, each with its own unique characteristics:

Uji (Kyoto Prefecture): The most iconic origin. Well-balanced in aroma, umami, and color.
Nishio (Aichi Prefecture): Known for its deep, pleasant bitterness—great for use in sweets.
Kagoshima and Shizuoka: Emerging matcha-producing regions offering stable quality at reasonable prices.

Among these, Uji matcha from Kyoto is the most highly regarded matcha brand in Japan.

Why Uji Matcha is so Highly Regarded

Uji has been at the heart of Japanese tea culture since the Muromachi period (14th–16th century).

Its ideal growing conditions—rich natural surroundings, pure water, a cool and misty climate—make it perfect for cultivating matcha.

In addition, the tea-making techniques passed down for generations and the passion of local tea producers ensure the exceptional quality of Uji Matcha.

Characteristics of Uji Matcha

Rich aroma and deep umami: A refined fragrance and full-bodied umami unfold in every sip.
Vivid green color: The brilliant hue makes it suitable even for formal tea ceremonies.
Versatile product range: From ceremonial-grade matcha for traditional tea gatherings to matcha for casual drinking and baking.

Uji matcha is widely distributed across Japan and is available in both high-end and affordable varieties, making it the most popular matcha brand in Japanese households.

Uji Matcha vs. Non-Japanese Matcha

With the global rise in awareness of matcha’s health benefits, demand has increased—especially among health-conscious women. As a result, matcha is now being produced in countries outside Japan.

However, there are clear differences between Uji matcha and non-Japanese matcha:

1. Climate and Growing Conditions

Uji offers ideal growing conditions—abundant mist, cool temperatures, and pure water.

In contrast, other countries have different soil and climates, which can affect the taste and composition of the tea leaves.

2. Production Methods and Quality Control

Uji matcha is made using traditional stone grinding methods under strict quality control.

Skilled artisans spend time and effort to preserve the delicate flavor and aroma.
On the other hand, matcha produced abroad is often mass-produced using simplified methods, which may compromise flavor and quality.

3. Overall Quality

Uji matcha is known for its vibrant green color, rich aroma, and a perfect balance of sweetness and mild bitterness.

In comparison, matcha from other countries can be dull in color, overly bitter, or grassy in flavor, with noticeable variations in quality.

Experience the Difference with Uji Matcha

When choosing matcha, ask yourself: What do I want to use it for, and what flavor do I want to enjoy?

If you’re seeking authentic taste, elegant aroma, and trustworthy quality, then Uji Matcha is the best choice.

We are committed to bringing this world-class Japanese matcha to people around the world—so that everyone can enjoy a truly authentic matcha experience.

Try Uji matcha for yourself—and discover the difference in every sip.